So we met a dog...

On January 11th we thought we'd have a normal day. This was the day after launching The Orange County Business Experts. I was not 100% feeling well, but offered to take some equipment back to Irvine to return it, and on the way Maria needed to go to a quick meeting with our partners from Phoenix. So we went to meet them at their hotel in Huntington Beach. As we pulled into the parking lot we noticed this cute little dog bouncing around the parking lot looking for food. Nobody was watching him, he had no leash, no collar and it looked like not much hope.

As we got out of the car he saw us and came running our direction. This was the start of an amazing day. He appeared to be abandoned and we were shocked. This dog had a well groomed coat, perfect nails, perfect teeth and the disposition of a house broken puppy with a yearning to be loved. The universe had delivered to us a gift that we were to share with another.

Maria had her meeting with the team and while we were inside the hotel, the dog joined us and wandered around. The Manager at this particular hotel was not accommodating in the least. "Remove that dog" he said to us. Personally I was a bit miffed at the person who looked like he was just an unhappy person stuck behind a desk, so I took the dog to a local petsmart store had him checked over at the Banfield Desk there to see if there was a microchip present so we could track the owner. No chip. No license. We also noticed that he had not been fed in a while. They gave me a leash to put him on, see the picture:

So whoever had this dog, took good care of him, but yet starved him and they did not want him to be tied to them in any way...interesting.

We got on the road, headed to Irvine to return our equipment and where we did that we found who would 24 hours later become the owner of this wonderful fur-being. This guy was thrilled to meet this dog that had wandered into our lives and Maria was quick to say "HEY YOU WANT A DOG?" He said YES!!! I was a bit protective of our new friend as I knew there were things that had to be done to see if the current owner would surface, plus there was something else flowing into me that said this dog was here to teach us something and we needed some time with it.

I told the guy we had to check on the current owners and would get back with him. So we came home went to work on Craigslist, posting an ad there with pictures. I had posted one at Petsmart with our contact info on it, and then we took the dog to another spot to see if there was anyone looking for him or if there was a possibility to put him up for adoption. We contacted a local animal rescue NO-KILL Shelter, but they were full and could only refer us elsewhere.

We brought the puppy home and I named him "Buddy". Hey Buddy! I said and he leaped up and licked my face. Maybe his name was Buddy after all! I fed him, watered him, and even gave him a quick shampoo to make sure he was nice and clean for the activities of the following day.

Our dog Sophie is a bit territorial so when she looked out the window and saw her Daddy fawning over this puppy she began growling and barking and well needless to say it was a bit interesting when I went to sleep, Sophie curled up next to me and all of a sudden out of no where the bed starts moving around underneath. Puppy had wandered up stairs into the bedroom and was under the bed playing with Sophie's toys. The growling ensued and well finally all went to sleep after much laughter and a few OH BOY that was somethings!

The following day, I woke, checked all the places we'd posted Ads...Nothing. So we contacted our guy in Irvine and arranged to take the dog down to him. On the way I connected with Buddy and explained to him that we were taking him to his new owner and that he should be well looked after. He looked at me with these big eyes and then stood up and licked my face. A bit disconcerting to have that happen at 65mph on the freeway, but unconditional love is just that. It happens when it chooses to.

Buddy ready to lick Michael's face! He's quick on the draw!

Buddy pondering his new owner

Buddy resting a bit before we arrived

Upon arrival, I got Buddy out of the car, he saw the new owner and instantly ran to be with him licking his hands and face and saying a big hello. I told the guy that I had named the dog Buddy and he said "That's so funny, that's the name I wanted to give him". So the name has stuck, in fact, he's been named "Buddy Guy" after a Blues Guitarist of the same name. What a great name and it does fit! He's a BUDDY and he's a GUY doggie!!!

So what was the universe reminding us of you ask? Unconditional love. To show up as equals in this timespace and to treat all as same is truly important in understanding how to best serve the greater good in this time. When we do this we level the space in which we hold for others to show up and connect with us. There is no speaking down to or up from, there is equality and love unconditional. From this can come nothing but love, peace, joy, understanding and clarity of purpose in being here and now.

Here's one video of him playing with me: 

and here's a second video I took of him, so playful he is. Am glad we found him a home: 

Thank you Universe for this lesson, and thank you Buddy for your spirit and love in the time you spent with us. We appreciate you and are so grateful that you came and connected with us. Whoever let you go...we bless them and wish them well on their way and we thank them for letting you be free to choose who you desired to be with and mentor going forward.

We love you. We hope you enjoyed reading about Buddy Guy, the amazing puppy. We wish him and his new owner well. We pray for them and wish them much clarity, enlightenment, peace and understanding along their new path.


I want to brag about YOU & YOUR PROGRAM

And here's how I want to do it...

I've been in the internet marketing/affiliate marketing business for what seems like forever. I've seen people come and seen people go and it's always amazing to me that the ones that stick around are the ones that are really making the money and having fun doing it.

So, for the rest of those out there who think they have the chops for a challenge, I will offer you a $250K bonus to the first one of you that works with me and helps me to BANK $1 Million dollars by the 30th of November 2012.

That's right. With all those wonderful programs out there with all those guarantees, I challenge you to use me as your test case of "I can help anyone make a million dollars on the web using my methods and I guarantee it."

Here's the rules to this:

a. I will be instructed by you in your methods, all under non-disclosure/non-compete, and I will follow your directions of success because you're already a liquid millionaire and you know what the best method of achieving success is.

b. It cannot cost me one dime to do and it cannot involve any list of people that I currently work with. This has to be all fresh based on techniques that you'll teach me for building a list interested in your product. I am not paying for your product. You are investing in yourself, and in me and I am offering my 30 years of tech background to be tested to prove your product and methods work. In turn I am going to tell the entire world your product is amazing and they need to buy it (if it in fact is amazing and does work).

c. The database that gets built from it is mine and you have no access to it, until we JOINT VENTURE which once you've helped me do this and I am bragging about you, we'll be joint venturing a lot.

d. In exchange, you get $250K in CASH from me out of the $1 Million you're helping me to bank. If we do this in 6 months, you can bump that up bonus to $500K. That means if you've helped me bank $1 Million in 6 months using your great program, that I will take $500K of that and give it right back to you. That's one heck of a return on your investment of both TIME (which I consider to be HIGHLY valuable, and MONEY as well)

e. This has to be a legal, moral, ethical venture (no porn please).

f. It has to all be done on the web, with no off web activities involved. No cold calling, no door knocking, nothing like that.

g. and yes I will work on weekends, and no I will not be traveling while doing this. I may be visiting Scottsdale or Phoenix during this time period, but I will not be traveling to accomplish what we're going to be working on together.

h. and yes this can be through clickbank promotions of your product to a list which we create, etc. It has to be a new list built from scratch using your list building methods which you're teaching me.

i. If your methods and your program do NOT deliver as you say they will, you will revamp your program and your methods so that they will. I will help you with that as I have a way of seeing how others interact with products and services and what their expectations are.

So if there is ANY internet marketer out there who has the chops to put their program to the test, I am ready to put my name to a contract and to get to work making this happen. Are you out there?

I am putting this out for a simple reason. I have seen a ton of these programs out there. And nobody seems to stand behind them with any real chutzpah. So I want to have someone out there in the business that I can laud what they do to everyone. I'll be posting ads in papers for them when this is done, speaking about them at events, bragging all over facebook, twitter, to the news media, etc. I'll be a one person wall street billboard for their product if they can truly deliver what I have posted above, and I will get a newscrew to come out and film the presentation of the cash or check to them live, and get it onto CNN and some other places as well.

Why? Because I see people getting ripped off by a lot of hacks out there and there truly has to be one person out there who has a product, a system that I've not seen, that works and could use a name or brand behind them to double, triple, quadruple their business and I am willing to do that.

So...anyone? If you're out there, make sure you email me at and let me know you're the one and let's get this party started. You have until the 30th of November to sign things and get going, and I am busy on the 29th and the 1st of December.

Thanks for reading (and I know there are several out there chuckling, but if I am right there will be at least 1 person surface to take this on quickly. Look for my postings.)


**Please note, $100,000 of the money will be donated into a charity to help a number of Veterans who need that assistance. The charity will be created by us and it will be monitored by professionals to ensure that nobody is left out.**

RIP Steve. You, my friend will be truly missed

Today is a day I will never forget. It's a day when someone who influenced me for years, mentored me, coached me, and inspired me moved on.

The sphere feels emptier this day as news of the passing of Steve Jobs fills the air. The TV is lit up with it, it's on the web and on Apple's website the following image
really says it all:

(image rights belong to Apple, Inc., All Rights Reserved.)

I first met Steve Jobs on University Avenue in Palo Alto one morning back in 1987 as he was walking to a local muffin shop. Later I found that many who had been at Apple with him were going there and eventually I talked with him briefly in passing and said "One day I'd like to work for you". 

Move to March 16th, 1991 when I began my workday at PIXAR in Pt Richmond, CA. Steve and Laurene were married on my birthday, the 18th of March. So I did not see him that week, but when he did return we reconnected and he remembered the Palo Alto meeting. His words were simple: "You've gotten your wish. Welcome to your new home".

Later in my time there would be things like a phone call "Mike can you come here and help me, it's Steve".

I had the honor of working with this man for 6 years at PIXAR. The times I shared in talking with him and learning from him I will cherish as jewels in an amazing basket of abundance. The wisdom he shared with me which is private to this day was shear brilliance and I thank him for it.

Rest in Peace Steve. Thanks for all you shared during your time in the sphere, and you will truly be missed. Our prayers are with the family this evening and the spirit of the man as he makes the journey home and receives the reward. 

God Speed Steve Jobs.


Boatlift - An Untold Tale of 9/11 Resilience

Take a few moments and let your heart enjoy this one. It's really good and a story you don't hear mentioned on the news. This was the first time since that day that I've heard about this. Always wondered what happened to all those people, never knew till now. WOW. Simply amazing story.

Amazing to watch, listen


Why would you want to be CEO of Yahoo?

You know it's funny. I dial the way back machine when asked that one and run back to a point in time back in 1997 when someone said "Hey you'd make a great CEO of Apple" and I laugh. Because back then it was about getting someone else in to run the company back up to where it couldn't be stopped and that happened. The best person for the job got in formed a great team and took the company straight up and did not look back, except to fondly remember where it came from. It did so after getting to be the most valuable company on the planet. It took a while. He was the best person and NO ONE, not even me could have done that better. Am humbled by my time working with Steve Jobs. It's taught me much and prepared me for this in many ways.

I also then fast forward to 2008/2009 when we were sitting in Scottsdale and Jerry Yang was removed as CEO of Yahoo and relegated to a seat on the Board of Directors (WARNING) and also given or allowed to retain the title of "Chief Yahoo". That's a term that if I had my way about it would be removed from the company completely. It's not appropriate. Sure Yahoo has some culture and needs to be a bit renegade, but when you're fired from your position, you're NOT put on the Board and you're definitely NOT Chief Yahoo. In fact, you're not welcome on the property. HINT HINT.

Then we move forward to a little while later when the "Board" hires Carol Bartz, who turned around Autodesk. Maker of...a few software products.
Yahoo is Santa's workshop compared to that, and you need a technology/internet background for this. She did not have one. I have one that spans 30 years. She has NO background in entertainment, no background in technology directly herself, she's not a programmer, she's not worked in computers, she has no idea what techies really need to do, to feel, to thrive with, and she's put in charge of this behemoth of a company which should have been downsized and reorg'd years before, and she's off to the races slicing and dicing without really thinking about things, she makes a deal to get search off to that point, you close the company. YAHOO WAS SEARCH. You close the company and you reopen as something newer and more exciting that drives investor interest through the roof and it's called...(we'll wait for the Board to put my name on the door before we share that).

Now we skip forward to this week. Ms Bartz is fired by email or text message or phone or all of the above, and someone doing this forgets to disable her email account before doing this. Way to go BOARD! She runs off and is interviewed by everyone and their brother who wants first dibs on the juicy lines and gets one 'Yahoo F--ked ME OVER" or works to that effect. They did? What did you do to the company? What did you do with Alibaba? Why did you not increase company profits or drive revenues or increase user population as you said you would for that amazing salary they were giving you? HOLY SMOKES! She made $42 million in perks including items related to compensating her post employment medical coverage??? Put her on the current plan and pay for that. If she costs that much to run, get a new MODEL.
GOD BLESS THE MONEY!!! and her for being able to get it. Am never going to fault the rich for getting rich. It's bad karma. I will however state that in order for that karma to continue to be good, being of SERVICE and serving the greater good is imperative. That's where she did wrong. That's part of why she's out and that's why the wheels are spinning in Sunnyvale once again.

The wheels are spinning again "Who can we hire now?", "Who will replace her?", "Who can we get that will screw things up more so we can devalue this company even more?".

The current board will do very well to accept my offer to become CEO of Yahoo for (yes you'll read this right), $200,000 a year (plus standard benefits), with an immediate $100,000.00 signing incentive, and we'll hold off on any bonus discussions until after the company is profitable. Right now, you can take away the $10 million in bonuses for Ms Bartz based on her disparaging remarks about the company and throw that into a CD with my name on it. Conditional release of it to me once the company is profitable for 4 quarters or to be left and taken as part of severance after creating a stable company and finding a replacement.
My contract 2 years. My severance if not profitable - $200,000.00. If profitable and a suitable replacement is found to take the helm, The CD + interest, plus 5 million shares of stock (fully vested) at the price at the time of my transition. If no one is found, then I'll stay on and we can discuss things at that time.

Conditions of my coming in: the above mentioned salary and benefits, plus the following:

A. I will be named both CEO & Chairman of Yahoo, Inc.
B. Jerry Yang and David Filo will tender immediate resignations. They're welcome to stay on board for 24 hours for a debrief which will be recorded.
C. All Members of the Current Board will tender their seats, to be filled within 30 days by new directors appointed by myself and a majority of share holding investors
D. Shareholders meeting scheduled within 45 days to confirm all board members, directors, CEO, CFO and other executives.
E. All current investment deals put on hold for 30 days to evaluate, meet involved parties, and discuss benefits to Yahoo, Inc.
F...let's leave this here for now. More to come once the Board puts my name on the Door. (HINT HINT).

Now THAT's Transparency!
All the other so called "Candidates" want to get back at Rupert, want to flub their dub waiting to see how low they can drive the stock price. I have a vision for Yahoo and those that know me will understand when I say that "I've already seen and experienced what Yahoo will be". I can tell you it's destined to be a very large part of what's happening in technology now and for some time to come with me running it. With anyone else, it will become dust shortly.

You want my background - Got into computers in 1975/76, have loved technology all my life. Worked in computer stores as a sales person, worked in tech support, worked as a consultant, have overseen multi-million dollar computer server installations, have written programs, have modified existing programs, have tested software, broken software, found faults in Operating Systems and help resolve major computer crash problems at financial institutions. I have been in the trenches busting my ass for the good of those companies out there in tech land. I've also had the amazing opportunity of a lifetime to be on the Team at PIXAR that made TOY STORY. I've had the immense honor of working with and spending time with Steve Jobs, Steve Wozniak, and many other technology luminaries. I've learned some amazing things in business over the past 8 years because of my now wonderful wife, and it just gets better from there.

The plan - That's between ME, MY TEAM, and the NEW BOARD when they're appointed. For now let's just say it does not involve divesting into multiple companies. It does involve changes. It involves tightening, and it involves slicing the current line of products and services substantially. More later. Oh and so you know there is MUCH MORE and it's ALL good.

The timeframe - 2 years TOPS. More like 12 months once everyone is in place. For those employees worried about flow of information, no problem there. We'll start a countdown to profitable clock screen, we'll put it on every desktop and we'll make sure we're profitable long before it reaches zero. When we are, we'll share something amazing with you. Along the way we'll share progress with you. We'll take input from you. We'll institute an equal exchange of energy program. More on that when the Board puts my name on the door.

Turning things around in Sunnyvale are MORE THAN POSSIBLE. As I see them, they've already happened. All it takes to bring it to this reality is: a phone call from the board, a check from Yahoo as mentioned above for signing on (you can send that along via courier to The UPS Store at 5points plaza in 92648, they know how to reach me. And I'll be in Sunnyvale on Tuesday and we can get started. I take Monday's off. Get used to it.

See, when it comes to things like this, I've been thinking about them for years. Passionate? YES. Driven? YES. Excited? YES. Ready? Oh YOU BETCHA!

In closing this rather long note, none of this is a joke. Those who know me will say "That's OUR Michael". Others will say "I can't f-ing believe he's doing it again". Still others will say "That takes Balls!"

You're all right. But I am here, I am ready, and truly can use an infusion of excitement. I promise you it will be nothing short of that and EVERYONE in the company will benefit in the long run. Investors...sorry for your losses, but the board had this chance in 2008/9. Now it's time to make things right.

Someone notable in tech lore once gave me a great piece of advice: "Mike, never turn down the opportunity to do live tv". Thanks Bob! This time...I'm more than ready.

Best regards,

Michael Murdock, CEO

p.s. The question in the subject line was asked by my wonderful wife. Honey, there's your answer. Love you. Thanks for your support.

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Steve Jobs…and the rest of the story

Folks, come on.
Let's get real. TMZ...Seriously??? Harvey you might be lawyer (and a pretty sucky one at that) , but...damn! EVEN SHARKS HAVE SOME SKIN! Now how about getting a fricking clue, if Apple decides to sue you because of your lowlife pictures of Steve who is now their chairman, something tells me they have deeper pockets than even you.
Let's be real, let's be human and most of all let's give Steve his time to be out of the limelight and give the Man and his family a break. They deserve one.

Now, for those who called and wanted me to dive into something over his resignation...not happening. The water under that bridge is long gone. Get over it. There are NO hard feelings between myself and Steve Jobs. I have nothing but the highest respect for him and the work he and the team at Apple (yes there is a team there) have accomplished since he went back.

There was a time when we did not see eye to eye in certain things, but I have expressed my words to my mentor and have mended fences where they could have been mended and moved on. We all grow up. I've been given support along the way and I cherish what Apple has done for me which is nobody's business.

Those who wish to short the stock and drive the price down, get a life. Investment community...if you were so fricking bright, why is our economy so messed up? if you're the ones whose advice we should live by, why are you coming back to us to bail your butts out after you pissed away all of our money in the first place? I say let the banks fail, let the investment companies fail and let's shift things back a bit and go off of reality and not the imagination of a bunch of spoiled stock brokers who bitch because they don't get their bonus. YOU OWE US. Not the other way around.

To BofA and Countrywide...FAIL. To other banks...bye bye. There it's out, someone said it. Now deal with it. I am by no means a math genius. My wife will be the first to tell you, but I will share with you that I would never stoop as low as some of you people have to publish some of the pictures and remarks about the man and team who've taken Apple to be the 2nd and the 1st highest valued company ON THE PLANET! Not just in the USA. They've obviously done something right.

Apple had a plan, contrary to everyone's belief (with the exception of those of us who knew they had a plan and were laughing at the rest of you bastards over that one).

Apple put its plan in place and has executed on it. Now, it's time to get behind the new CEO, the new BOARD, and allow them the room they need to work on continuing to make the best products possible and to help make our lives even better as we move forward from this pivotal moment.

Personally I was sad, but also happy for Steve to take some time for him, Laurene, and their family to enjoy time together. More time than he's been able to have being CEO and always under the magnifying glass of that position. I sincerely admire him for all he's done and frankly have the confidence to say that there is NOBODY who could have done what he did with Apple. NOBODY. And no matter what anyone says about that, I could care less.

Steve brought together a solid team with a collective vision to create great products that work. Great products that serve us all better than those which preceded them. They've done and continue to do an amazing job. I applaud them all for the work they've done and will continue to do under Tim Cook's leadership as CEO. I fully support him and if there's anything I can ever do to support Tim, Steve, and the rest of Apple, they all know where I am and how to reach me. I am at their service. There is NO other public company on the planet save PIXAR that gets that from me. (the US Navy does not count as they are part of our Nation and if they called, they'd get the same attention).

Steve, thanks for being a mentor, being a friend, and being someone who's changed the face of technology for everyone. We're all better for the experience.

To Harvey Levin and the TMZ gang...GET A FUCKING LIFE. SERIOUSLY.

Michael Murdock,

Charter Communications Can't SUCK ENOUGH!

If I was the CEO of Charter (and I probably should be for a month to clean house), I'd be highly embarrassed.

First off I'd be angry that my technician who was supposed to go out to a house in Templeton California to pick up some equipment failed to on the day that the appointment was for. In this case July 29th, 2011 between the hours of 8am and 1pm PST.

I'd be even angrier that the people who told the nice gent (Michael Murdock) who called in on behalf of his father to arrange for boxes to be shipped to his address in Huntington Beach, CA a mere 4.5 hours south of the current location were not shipped out as our people had promised on the 29th.

I'd be even angrier that every time Mr. Murdock has called in to arrange for boxes to be shipped so that his father's cablebox, internet modem can be returned, that he's never been properly taken care of by a supervisor and had this issue resolved back on the 29th of July!

I'd be EVEN ANGRIER that someone in my organization sent his Father a note threatening legal action against him for not returning equipment that we failed multiple times to pick up, or retrieve via boxes that we promised to ship via FEDEX.

And I'd probably POP MY CORK at the Manager who denied his/her tech permission to ship out boxes to get our equipment OVERNIGHT OR SATURDAY DELIVERY when the folks watching our twitter stream saw Mr. Murdock's angry tweets and tried to calm him down.

I'd be highly embarrassed that a Decorated War Veteran has to even think about my organization taking any action against him over something that was our fault.

I'd also EXPLODE at the thought that someone on my staff called his phone number which we provided and we disconnected and tried to leave him a message there but then wrote in the call logs that the number in Templeton California was disconnected. But I'd be even sadder to know that his son had called, and left a new number to call and leave voicemail and that number was working but our people did not take the time to read the call logs.

If I were CEO of Charter Communications, I'd be highly embarrassed.

However, I am not. I am the Veteran whose Father now living in Assisted Living with a wife who has Alzheimer's really has enough on his plate and should not have to worry about the level of incompetence and the utter f-cking MICKEY MOUSE level management of Charter Communications. But he does.

He has to worry about them, because it's taking almost a MONTH to get a set of boxes shipped to him to have the equipment that CHARTER failed to pickup, and WE KNOW FEDEX SHIPS A LOT FASTER THAN THIS.

SOMEONE at Charter has to have some kind of Balls to let this go this long. What will be entertaining is when this all comes to light and yes it has been documented quite well.

Charter, you screwed up. Now, you need to fix this and MAN UP BIG TIME. Perhaps a Donation to The Alzheimer's Foundation in the name of Walter Murdock might work to help things along...this is after you figure out how to get some boxes over here to Huntington Beach, CA so we can ship this equipment back to you.

If you're a service provider and you provide quality service, DocMurdock will write nice things about you. If you're a service provider and you try to strong arm the elderly, I will bring the thunder your way and make sure that the entire Globe knows you could not find your backside in the dark with a spotlight and a team of hands. In other words Charter...You're not worth the money people are paying. You need a serious overhaul and hopefully this will make enough of a stink to have your BOARD second guess some management at various levels.

One can only hope. For now, your fax machine and the Internet will know that you are NOT DOCMURDOCK APPROVED. (and in some cases that stamp carries a little bit of weight).

Michael Murdock, CEO

Create Great iPhone Photos - Review

No Starch Press - author Allan Hoffman - Create Great iPhone Photos - Apps, Tips, Tricks and effects ISBN 978-1-59327-285-2

Full Disclosure - I was provided a copy of the book to read and use in the review process. To be in integrity with all, I use these tools to provide a solid review of a product, service or book with no additional agenda. It's important to do this so that there's no favoritism. I will also say upfront that I love the lay flat binding in this book so I can open it, lay it down and let is stay where I opened it to. Very handy when using a book like this as a guide.

And now to the review - 

First off let me say that by the time I am finished typing this there will be a slew of new apps out on the App Store for those would be iPhoneO-Graphers out there to take advantage of. That's how fast this landscape changes.

BUT!!! It's awesome that someone has taken a moment to put out a book that not only spotlights some really great apps, but also gives you some tips on how to use those apps to achieve some amazing results.

Allan did a great thing in writing this book. He used a collection of apps to tell the story and to weave together the pieces of the puzzle that not only tell the reader how to achieve things, it shows them.

At 203 pages it's an easy read which will keep you coming back for more. I found myself purchasing a few apps from the App Store, then going to the book and saying "how did he do that...oh it's right here!" I did that a lot as I was reading this mostly in the evening time before going to sleep.

Chapter 1 - takes you through the iPhone Camera Essentials. You get to understand what the iphone camera is and what isn't. You find the strength and weaknesses and learn how it compares to others out there. 

Based on my personal experiences I would recommend using the iPhone 4 for any current work that you're doing with photos. Its display is amazing and the resolution of the current camera is at 5Megapixels which will generate a nice photograph either to be viewed on computer screen or in print.

Chapter 2 - discusses some great apps you'll want to get your hands on right now to extend the abilities of the camera in the iPhone. Also covers things to consider when buying different apps. I like this because as the market grows it's nice to have some baseline of things to look for when purchasing apps and what they'll do for you.

Chapter 3 - focuses (pardon the pun) on some great apps for manipulating images, cleaning them up, resizing them, basically you'll find out that you truly can have Photoshop in Your Pocket for much less than the cost of that desktop application.

Chapter 4 - covers a favorite topic of mine which is filters, effects and recipes. Here you can learn how to really cook up and deliver some great photos from your iPhones camera.

This image was created using an app called "dash of color" which lets you turn an image into grey and then introduce a little bit of color where you desire to draw the viewer's attention to important things.

Chapter 5 - looks at the "Retro Look" which is interesting. In digital photography there's a degree of sterility in images which people are dying to see overcome. They're too clean! So the retro look takes a look at ways of dirtying up the image and making it appear as if it was taken by an older model film camera. We do miss those polaroids where the light bled into the back of the camera and created an interesting image for us. Now we can easily achieve that using some apps and some settings within them. You'll see how.

This image was treated to a "haze" effect by Photofx which is an app chock full of filters and effects for everything you can imagine. Check it out and then add it to your arsenal of tools used in everyday photo editing. Seriously DocMurdock Recommended.

Chapter 6 - covers fun effects which go to places like when you were a kid and your folks gave you a little toy camera that put out some really cool pictures when the film was processed. Now you don't have to run down to FotoMat to get those pictures. Your iPhone will deliver them for you in seconds.

This image used an app called Swankolab. Swankolab is really cool because it let's you be your own Dr. Jekyll or Mr./Mrs. Hyde with chemicals. This one came out a little bit overdone for my liking, but it's just here to show you can do some cool effects with images quickly. All of these photos included were done with the iPhone 4 and its front-facing camera which is great when you remember to look up into the lens of it, not into the screen of the phone.

Chapter 7 - is that thing we often see on facebook, twitter, tumblr, and a host of other services out there, someone just took a pic and posted it and it's there for the entire globe to see if they desire. Now you'll see how that's done and some key services to use when posting images. The one I am writing this review on is called and it's one of my favorites. Make sure you visit it and see how to tie things together with email and posting of images. They also have an app which is free that you can load onto your iPhone or iPad 2 and take pictures, then post them along with a blog entry. Very slick stuff.

Chapter 8 - talks about the Photoblogging process and mentality as well. Allan spotlights Tumblr and Wordpress as two great ways to post your pictures. There are more than 1,000 others out there. Check out flickr as well as and of course facebook, twitter, twitpic, dailybooth and many other services that allow you to post pictures for free. Now when you do post something remember it's out there, so if you see it on the news or something and you did not give permission for it, don't be peeved. You actually did when you posted it on the web. But that's another story entirely.

This image was treated to LoMob and its feature set. Changed from color to black and white with some great contrast as well as some doctoring on focus to allow me to appear closer than I was. Very cool use of depth of field in this and this was all done in post processing after the picture was pulled from the photo library. Some apps also allow you to do this as you've taken the picture which is handy rather than importing and changing them later on.

Chapter 9 - is a collection of users whose work is great to inspire you to do greater, cooler things with your iphone and its camera. So read through these, see what apps they use and try some out for yourself. Most of all just have fun.

This book gets a DOCMURDOCK - APPROVED stamp because it rocks! Great content, great examples, lots of pictures and tricks and it's well written by its author and published by a great group of people.

Make sure you pick up a copy or get one onto your iPad2 or iPhone from your favorite vendor.

See you on the web!

Make sure to follow @docmurdock on twitter or on facebook at or on the web at

Enjoy your day wherever you are and may all of your photos be masterpieces.